Michigan Imperial University
Michigan Imperial University
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About Us
Accreditation

Accreditation is a testament to the Michigan Imperial University commitment to academic excellence and its focus on providing students with a high-quality education.

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Rankings

Michigan Imperial University is proud to announce that it has achieved global recognition for its exceptional standards of education, with a ranking among the top universities in the world.

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Admission
Academics

Michigan Imperial University is dedicated to providing students with a well-rounded education that prepares them for success in their careers and in their personal lives.

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Financial Aid

Michigan Imperial University offers a wide range of financial aid options, including scholarships, grants, loans, and work-study programs.

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Student Resources
Scholarships

Michigan Imperial University is committed to helping students with various scholarships so they can achieve their academic and career goals.

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Credits Transfer

Michigan Imperial University’s credit transfer policy is flexible and accommodating, allowing students to transfer a maximum number of credits.

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Degree Programs

Michigan Imperial University offers a wide range of undergraduate and graduate degree programs in a variety of academic fields. MIU’s programs are designed to provide students with the knowledge, skills, and experiences they need to succeed in their chosen careers.

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Associate Degree Programs Bachelor’s Degree Program
Master’s Degree Program Doctorate Degree
Diploma Program Certificate Program
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Professional Schools

Michigan Imperial University is proud to offer a range of professional schools that provide students with the knowledge, skills, and experiences they need to succeed in a variety of professional careers.

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Study at MIU
Student Resources

Michigan Imperial University provides its students with a wide range of resources and support services to help them succeed both academically and personally.

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Campus Life

Campus life at Michigan Imperial University is an integral part of the university experience, providing students with opportunities to pursue their interests, and build a sense of community.

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Eligibility Criteria for Graduate Diploma

05

of undergraduates get scholarships

Eligibility Criteria

Bachelor's degree, or equiv. International Education

$6,450

(depend on traveling registrations)

30

Credit Hours

6 Months (Self-Paced) Program Years

Duration ( Self- Paced )

Courses offered in Graduate Diploma in Advertising

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Take your career to the next level with a Graduate Diploma From MIU. Our programs offer advanced training and specialized knowledge in your field, giving you the skills and credentials needed to stand out in a competitive job market. With flexible course options and experienced faculty, a Graduate Diploma from MIU is the perfect way to deepen your expertise and achieve your professional aspirations.

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Take your career to the next level with a Graduate Diploma from MIU. Our programs offer advanced training and specialized knowledge in your field, giving you the skills and credentials needed to stand out in a competitive job market. With flexible course options and experienced faculty, a Graduate Diploma from MIU is the perfect way to deepen your expertise and achieve your professional aspirations.

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  • Courses Code

  • Courses Name

  • Credit Hours

  • ADV-104

  • Marketing Research (ADV-104)

  • 6 Credits Credits

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  • MKT-224

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits Credits

  • View

  • ADV-684

  • Introduction To Advertising Media (ADV-684)

  • 6 Credits Credits

  • View

  • ADV-690

  • Introduction To Conflict Management (ADV-690)

  • 6 Credits Credits

  • View

  • RMT-744

  • Introduction To Consumer Behavior (RMT-744)

  • 6 Credits Credits

  • View

Michigan Imperial University Welcomes Students from all
Corners of the Globe to its Doors

At Michigan Imperial University, we believe in making education accessible to everyone, regardless of location or background. Our online programs are designed to be flexible and accessible to students from all around the world.Our virtual classrooms allow students from different countries and time zones to come together and learn from each other, creating a truly global learning experience. Our online platform also makes it easy for students to access course materials and communicate with their professors and peers, no matter where they are located.

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Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Introduction To Advertising Media (ADV-684)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Background Of Today’S Advertising
     Roles Of Advertising
     The Advertising Spiral And Brand Planning
     Target Marketing
     The Advertising Agency, Media Services, And Other Services
  In Section 2 of this course you will cover these topics:
     The Advertiser’S Marketing/Advertising Operation
     Media Strategy
     Using Television
     Using Radio
     Using Newspapers
  In Section 3 of this course you will cover these topics:
     Using Magazines
     Out-Of-Home Advertising
     Internet And Direct-Response Advertising
     Sales Promotion
     Research In Advertising
  In Section 4 of this course you will cover these topics:
     Creating The Message
     The Total Concept: Words And Visuals
     Print Production
     The Television Commercial
     The Radio Commercial
  In Section 5 of this course you will cover these topics:
     Trademarks And Packaging
     The Complete Campaign
     International Advertising
     Economic, Social, And Legal Effects Of Advertising

Introduction To Conflict Management (ADV-690)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Dispute Resolution Processes: An Introduction
     Conflict Diagnosis
     Recurrent Themes In Conflict Diagnosis
     Conflict In Organization
  In Section 2 of this course you will cover these topics:
     Recognizing Types Of Conflict
     Resolution Of Structural Conflict
     Resolution Of Interpersonal Conflict
     Negotiation: The Open Approach To Conflict Resolution
  In Section 3 of this course you will cover these topics:
     Politics: The Secret Approach To Conflict Resolution
     Conflict Resolution Strategies And Collaboration Conflict Strategy In The Workplace
     Preventing Conflict
     Approaches To Conflict
  In Section 4 of this course you will cover these topics:
     Listening To Resolve Conflict And Build Lasting Relationships
     Opening The Doors To Conflict Resolution
     Integrative Negotiation: Negotiating As Partners
     Overcoming Barriers To Integrative Negotiation
  In Section 5 of this course you will cover these topics:
     Mediating Conflicts Between Parties
     Decision-Making Choices For The Manager
     Handling Conflicts Requiring Direct Confrontation

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making
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Course Details

ON THE WORLD STAGE

Michigan Imperial University Makes a Strong Showing in Global Rankings, Securing a Place in the Top 100 Universities Worldwide.

40

in the Times Higher Education World University Rankings

80

in the QS World University Rankings

50

in the US News & World Report's National University Rankings

What Students Say

Michigan Imperial University has been a game changer for me. As a working mother, I thought going back to nursing school would be impossible, but the flexibility of the online platform made it possible for me to pursue my nursing degree while sitting at home in my home state of Alberta, Canada. I am so grateful for the educational experience I gained at Michigan Imperial University Online University, which has helped me advance in my career. Thank you, Michigan Imperial University!"

- Avery Williams, Graduate of the Business Administration Program

Michigan Imperial University changed my life for the better. The education I received there not only prepared me for my career, but it also taught me how to be a responsible and successful member of society. The professors were knowledgeable and passionate about their subjects, and they always went above and beyond to help me succeed. I also had the opportunity to get involved in extracurricular activities and make lifelong friends. I am so grateful for my time at Michigan Imperial University, and I would highly recommend it to anyone."

- Christopher Perez, Graduate of Computer Sciences Program

My experience at Michigan Imperial University was truly transformative. The university provided me with a supportive and challenging environment that allowed me to grow both academically and personally. The professors were amazing and always available to help with any questions or concerns. I also had the opportunity to participate in numerous hands-on projects and internships that gave me real-world experience in my field. I am proud to be a Michigan Imperial University alumna, and I will always look back on my time there with fondness."

- Maryam Alqahtani, Graduate of Business Administration Program
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