Michigan Imperial University
Michigan Imperial University
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About Us
Accreditation

Accreditation is a testament to the Michigan Imperial University commitment to academic excellence and its focus on providing students with a high-quality education.

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Rankings

Michigan Imperial University is proud to announce that it has achieved global recognition for its exceptional standards of education, with a ranking among the top universities in the world.

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Academics

Michigan Imperial University is dedicated to providing students with a well-rounded education that prepares them for success in their careers and in their personal lives.

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Financial Aid

Michigan Imperial University offers a wide range of financial aid options, including scholarships, grants, loans, and work-study programs.

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Student Resources
Scholarships

Michigan Imperial University is committed to helping students with various scholarships so they can achieve their academic and career goals.

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Credits Transfer

Michigan Imperial University’s credit transfer policy is flexible and accommodating, allowing students to transfer a maximum number of credits.

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Degree Programs

Michigan Imperial University offers a wide range of undergraduate and graduate degree programs in a variety of academic fields. MIU’s programs are designed to provide students with the knowledge, skills, and experiences they need to succeed in their chosen careers.

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Associate Degree Programs Bachelor’s Degree Program
Master’s Degree Program Doctorate Degree
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Michigan Imperial University is proud to offer a range of professional schools that provide students with the knowledge, skills, and experiences they need to succeed in a variety of professional careers.

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Student Resources

Michigan Imperial University provides its students with a wide range of resources and support services to help them succeed both academically and personally.

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Campus Life

Campus life at Michigan Imperial University is an integral part of the university experience, providing students with opportunities to pursue their interests, and build a sense of community.

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Eligibility Criteria for UnderGraduate Diploma

06

of undergraduates get scholarships

Eligibility Criteria

High school diploma, GED or equiv. International Education

$3,240

(depend on traveling registrations)

36

Credit Hours

6 Months (Self-Paced) Program Years

Duration ( Self- Paced )

Courses offered in UnderGraduate Diploma in Marketing

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Get ahead in your field with an Undergraduate Diploma From MIU. Our programs offer practical training and specialized knowledge, equipping you with the skills and credentials needed for success in the job market. With flexible course options and experienced faculty, an Undergraduate Diploma from MIU is the perfect way to take your knowledge and career to the next level.

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Get ahead in your field with an Undergraduate Diploma from MIU. Our programs offer practical training and specialized knowledge, equipping you with the skills and credentials needed for success in the job market. With flexible course options and experienced faculty, an Undergraduate Diploma from MIU is the perfect way to take your knowledge and career to the next level.

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  • Courses Code

  • Courses Name

  • Credit Hours

  • ADV-104

  • Marketing Research (ADV-104)

  • 6 Credits Credits

  • View

  • MKT-224

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits Credits

  • View

  • MKT-343

  • Principles Of Professional Selling (MKT-343)

  • 6 Credits Credits

  • View

  • MKT-571

  • Introduction To Marketing (MKT-571)

  • 6 Credits Credits

  • View

  • RMT-744

  • Introduction To Consumer Behavior (RMT-744)

  • 6 Credits Credits

  • View

  • ADV-889

  • Introduction To Advertising (ADV-889)

  • 6 Credits Credits

  • View

Michigan Imperial University Welcomes Students from all
Corners of the Globe to its Doors

At Michigan Imperial University, we believe in making education accessible to everyone, regardless of location or background. Our online programs are designed to be flexible and accessible to students from all around the world.Our virtual classrooms allow students from different countries and time zones to come together and learn from each other, creating a truly global learning experience. Our online platform also makes it easy for students to access course materials and communicate with their professors and peers, no matter where they are located.

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Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Principles Of Professional Selling (MKT-343)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Personal Selling And The Marketing Concept
     Creating Value With A Relationship Strategy
     Communication Styles: A Key To Adaptive Selling Today
     Ethics: The Foundation For Relationships In Selling
  In Section 2 of this course you will cover these topics:
     Creating Product Solutions
     Product-Selling Strategies That Add Value
     The Buying Process And Buyer Behavior
  In Section 3 of this course you will cover these topics:
     Developing And Qualifying A Prospect Base
     Approaching The Customer With Adaptive Selling
     Creating The Consultative Sales Presentation
  In Section 4 of this course you will cover these topics:
     Creating Value With The Sales Demonstration
     Negotiating Buyer Concerns
     Adapting The Close And Confirming The Partnership
  In Section 5 of this course you will cover these topics:
     Servicing The Sale And Building The Partnership
     Opportunity Management: The Key To Greater Sales Productivity
     Management Of The Sales Force

Introduction To Marketing (MKT-571)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing: Creating And Capturing Customer Value
     Developing Successful Marketing And Organizational Strategies
     Analyzing The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Managing Marketing Information To Gain Customer Insights
     Understanding Consumer And Business Buyer Behavior
     Customer-Driven Marketing Strategy: Creating Value For Target Customers
  In Section 3 of this course you will cover these topics:
     Products, Services, And Brands: Building Customer Value
     New-Product Development And Product Life-Cycle Strategies
     Pricing: Understanding And Capturing Customer Value
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels
     Retailing And Wholesaling
     Integrated Marketing Communications And Direct Marketing
  In Section 5 of this course you will cover these topics:
     Communicating Customer Value: Advertising And Public Relations
     Communicating Customer Value: Personal Selling And Sales Promotion
     Direct And Online Marketing: Building Direct Customer Relationships

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making

Introduction To Advertising (ADV-889)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Advertising
     Advertising’S Role In Marketing
     Advertising And Society
  In Section 2 of this course you will cover these topics:
     How Advertising Works
     The Consumer Audience
     Strategic Research
  In Section 3 of this course you will cover these topics:
     Strategic Planning
     Print And Out-Of-Home Media
     Broadcast Media
  In Section 4 of this course you will cover these topics:
     Interactive And Alternative Media
     Media Planning And Buying
  In Section 5 of this course you will cover these topics:
     The Creative Side And Message Strategy
     Copywriting
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Course Details

ON THE WORLD STAGE

Michigan Imperial University Makes a Strong Showing in Global Rankings, Securing a Place in the Top 100 Universities Worldwide.

40

in the Times Higher Education World University Rankings

80

in the QS World University Rankings

50

in the US News & World Report's National University Rankings

What Students Say

Michigan Imperial University has been a game changer for me. As a working mother, I thought going back to nursing school would be impossible, but the flexibility of the online platform made it possible for me to pursue my nursing degree while sitting at home in my home state of Alberta, Canada. I am so grateful for the educational experience I gained at Michigan Imperial University Online University, which has helped me advance in my career. Thank you, Michigan Imperial University!"

- Avery Williams, Graduate of the Business Administration Program

Michigan Imperial University changed my life for the better. The education I received there not only prepared me for my career, but it also taught me how to be a responsible and successful member of society. The professors were knowledgeable and passionate about their subjects, and they always went above and beyond to help me succeed. I also had the opportunity to get involved in extracurricular activities and make lifelong friends. I am so grateful for my time at Michigan Imperial University, and I would highly recommend it to anyone."

- Christopher Perez, Graduate of Computer Sciences Program

My experience at Michigan Imperial University was truly transformative. The university provided me with a supportive and challenging environment that allowed me to grow both academically and personally. The professors were amazing and always available to help with any questions or concerns. I also had the opportunity to participate in numerous hands-on projects and internships that gave me real-world experience in my field. I am proud to be a Michigan Imperial University alumna, and I will always look back on my time there with fondness."

- Maryam Alqahtani, Graduate of Business Administration Program
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