Michigan Imperial University
Michigan Imperial University

Eligibility Criteria for Graduate Certificate

02

of undergraduates get scholarships

Eligibility Criteria

Bachelor's degree, or equiv. International Education

$1,800

(depend on traveling registrations)

12

Credit Hours

1 Month (Self-Paced) Program Years

Duration ( Self- Paced )

Courses offered in Graduate Certificate in Advertising

Elevate your skills and stand out in your industry with a Graduate Certificate from MIU. Our programs offer specialized knowledge and practical training in your field, allowing you to gain a competitive edge and enhance your professional credentials. Whether you are looking to advance your career or explore a new area of interest, a Graduate Certificate from MIU is the perfect way to take your expertise to the next level.

  • Courses Code

  • Courses Name

  • Credit Hours

  • ADV-104

  • Marketing Research (ADV-104)

  • 6 Credits Credits

  • View

  • MKT-224

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits Credits

  • View

Michigan Imperial University Welcomes Students from all
Corners of the Globe to its Doors

At Michigan Imperial University, we believe in making education accessible to everyone, regardless of location or background. Our online programs are designed to be flexible and accessible to students from all around the world.Our virtual classrooms allow students from different countries and time zones to come together and learn from each other, creating a truly global learning experience. Our online platform also makes it easy for students to access course materials and communicate with their professors and peers, no matter where they are located.

EXPLORE MORE

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

ON THE WORLD STAGE

Michigan Imperial University Makes a Strong Showing in Global Rankings, Securing a Place in the Top 100 Universities Worldwide.

40

in the Times Higher Education World University Rankings

80

in the QS World University Rankings

50

in the US News & World Report's National University Rankings

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