Michigan Imperial University
Michigan Imperial University
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About Us
Accreditation

Accreditation is a testament to the Michigan Imperial University commitment to academic excellence and its focus on providing students with a high-quality education.

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Rankings

Michigan Imperial University is proud to announce that it has achieved global recognition for its exceptional standards of education, with a ranking among the top universities in the world.

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Admission
Academics

Michigan Imperial University is dedicated to providing students with a well-rounded education that prepares them for success in their careers and in their personal lives.

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Financial Aid

Michigan Imperial University offers a wide range of financial aid options, including scholarships, grants, loans, and work-study programs.

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Student Resources
Scholarships

Michigan Imperial University is committed to helping students with various scholarships so they can achieve their academic and career goals.

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Credits Transfer

Michigan Imperial University’s credit transfer policy is flexible and accommodating, allowing students to transfer a maximum number of credits.

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Degree Programs

Michigan Imperial University offers a wide range of undergraduate and graduate degree programs in a variety of academic fields. MIU’s programs are designed to provide students with the knowledge, skills, and experiences they need to succeed in their chosen careers.

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Associate Degree Programs Bachelor’s Degree Program
Master’s Degree Program Doctorate Degree
Diploma Program Certificate Program
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Professional Schools

Michigan Imperial University is proud to offer a range of professional schools that provide students with the knowledge, skills, and experiences they need to succeed in a variety of professional careers.

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Study at MIU
Student Resources

Michigan Imperial University provides its students with a wide range of resources and support services to help them succeed both academically and personally.

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Campus Life

Campus life at Michigan Imperial University is an integral part of the university experience, providing students with opportunities to pursue their interests, and build a sense of community.

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Eligibility Criteria for Graduate Course Certificate

01

of undergraduates get scholarships

Eligibility Criteria

Bachelor's degree, or equiv. International Education

$1,560

(depend on traveling registrations)

6

Credit Hours

3 Months (Self-Paced) Program Years

Duration ( Self- Paced )

Courses offered in Graduate Course Certificate in Product and Brand Management

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Expand your knowledge and enhance your professional skills with a Graduate Course Certificate From MIU. Our programs offer focused training in specific areas of study, giving you the opportunity to develop expertise in your field and stay ahead of the curve. With flexible course options and knowledgeable faculty, a Graduate Course Certificate from MIU is the perfect way to boost your career prospects and achieve your professional goals.

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Expand your knowledge and enhance your professional skills with a Graduate Course Certificate from MIU. Our programs offer focused training in specific areas of study, giving you the opportunity to develop expertise in your field and stay ahead of the curve. With flexible course options and knowledgeable faculty, a Graduate Course Certificate from MIU is the perfect way to boost your career prospects and achieve your professional goals.

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  • Courses Code

  • Courses Name

  • Credit Hours

  • PBM-067

  • New Products Development Management (PBM-067)

  • 6 Credits Credits

  • View

  • PBM-173

  • Marketing Channels And Distribution Management (PBM-173)

  • 6 Credits Credits

  • View

  • PBM-424

  • Advanced Marketing Communications (PBM-424)

  • 6 Credits Credits

  • View

  • PBM-479

  • Strategic Brand Management (PBM-479)

  • 6 Credits Credits

  • View

  • ADV-796

  • Advanced Marketing Research (ADV-796)

  • 6 Credits Credits

  • View

Michigan Imperial University Welcomes Students from all
Corners of the Globe to its Doors

At Michigan Imperial University, we believe in making education accessible to everyone, regardless of location or background. Our online programs are designed to be flexible and accessible to students from all around the world.Our virtual classrooms allow students from different countries and time zones to come together and learn from each other, creating a truly global learning experience. Our online platform also makes it easy for students to access course materials and communicate with their professors and peers, no matter where they are located.

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New Products Development Management (PBM-067)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To New Product Development
     New Product Strategies
     Proactive New Product Development Process
     Market Definition And Entry Strategy
     Idea Generation
  In Section 2 of this course you will cover these topics:
     An Overview Of The Design Process
     Customer Measurement — A Review
     Perceptual Mapping: Identification Of Strategic Benefits
     Customer Needs And Perceptual Mapping: Methods And Procedures
     Strategic Product Positioning And Customer Preferences
  In Section 3 of this course you will cover these topics:
     Benefit Segmentation And Product Positioning
     Estimating Sales Potential: “What-If” Analyses
     Designing For Quality
     Integrated Design: Case Examples
  In Section 4 of this course you will cover these topics:
     Advertising And Product Testing
     Pretest Market Forecasting
     Test Marketing
     Launching The Product
  In Section 5 of this course you will cover these topics:
     Managing Through Life Cycle
     Organizing For Innovation
     Customizing The New-Product Development Process
     New-Product Development Revisited

Marketing Channels And Distribution Management (PBM-173)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Supply Challenge
     The Evolution Of Purchasing And Supply Management
     The Make Or Buy Decision: A Theoretical Perspective
     Sourcing Strategies And Supply Chain Configurations
  In Section 2 of this course you will cover these topics:
     Strategic Supplier Selection
     Supplier Development
     Supply Strategy: The Development Of The Supply Wheel
     Aligning Supply With Corporate Strategy
  In Section 3 of this course you will cover these topics:
     Competency And Skills Development For Strategic Supply
     Organizational Structures For Supply Management
     Performance Measurement
     Cost Benefit Analysis
  In Section 4 of this course you will cover these topics:
     Managing Interfirm Relationships
     Environmental And Ethical Issues In Supply Management
     Involving Suppliers In New Project Development
     Public And Regulated Supply Management
  In Section 5 of this course you will cover these topics:
     Electronic Supply
     The Relevance Of Commodities
     Services Procurement
     The Future - A Trajectory For Supply Management

Advanced Marketing Communications (PBM-424)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Know Why Service Matters
     Use Behaviors That Engage Your Customers
     Apply Your Best Listening Skills
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Give Customers A-Plus Information
     Exceed Customer Expectations With Convenience
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Strategic Brand Management (PBM-479)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Brands Brand Management
     Customer-Based Brand Equity
     Brand Positioning
  In Section 2 of this course you will cover these topics:
     Choosing Brand Elements To Build Brand Equity
     Designing Marketing Programs To Build Brand Equity
     Integrating Marketing Communications To Build Brand Equity
  In Section 3 of this course you will cover these topics:
     Leveraging Secondary Brand Associations To Build Brand Equity
     Developing A Brand Equity Measurement Management System
     Measuring Sources Of Brand Equity: Capturing Customer Mindset
  In Section 4 of this course you will cover these topics:
     Measuring Outcomes Of Brand Equity: Capturing Market Performance
     Designing And Implementing Branding Strategies
     Introducing And Naming New Products And Brand Extensions
  In Section 5 of this course you will cover these topics:
     Managing Brands Over Time
     Managing Brands Over Geographic Boundaries And Market Segments
     Closing Observations

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research
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Course Details

ON THE WORLD STAGE

Michigan Imperial University Makes a Strong Showing in Global Rankings, Securing a Place in the Top 100 Universities Worldwide.

40

in the Times Higher Education World University Rankings

80

in the QS World University Rankings

50

in the US News & World Report's National University Rankings

What Students Say

Michigan Imperial University has been a game changer for me. As a working mother, I thought going back to nursing school would be impossible, but the flexibility of the online platform made it possible for me to pursue my nursing degree while sitting at home in my home state of Alberta, Canada. I am so grateful for the educational experience I gained at Michigan Imperial University Online University, which has helped me advance in my career. Thank you, Michigan Imperial University!"

- Avery Williams, Graduate of the Business Administration Program

Michigan Imperial University changed my life for the better. The education I received there not only prepared me for my career, but it also taught me how to be a responsible and successful member of society. The professors were knowledgeable and passionate about their subjects, and they always went above and beyond to help me succeed. I also had the opportunity to get involved in extracurricular activities and make lifelong friends. I am so grateful for my time at Michigan Imperial University, and I would highly recommend it to anyone."

- Christopher Perez, Graduate of Computer Sciences Program

My experience at Michigan Imperial University was truly transformative. The university provided me with a supportive and challenging environment that allowed me to grow both academically and personally. The professors were amazing and always available to help with any questions or concerns. I also had the opportunity to participate in numerous hands-on projects and internships that gave me real-world experience in my field. I am proud to be a Michigan Imperial University alumna, and I will always look back on my time there with fondness."

- Maryam Alqahtani, Graduate of Business Administration Program
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